Meta Ad Library → benchmark → 10 ready-to-test ideas

See the ads your rivals keep paying for. Then outfox them.

Rivalfox turns your competitors' Meta ads into a benchmark report and 10 ready-to-test ad ideas, with kill and scale rules computed from your own numbers.

Start free: 100 credits Pricing

No card. 3 competitors. Your first report in a few minutes.

Hooks library · sorted by winner signal

Competitor	Hook	Type	Days live	Variants	Signal
Rival A	“Stuck at the same level for months?”	pain point	112	9	560
Rival B	“We tested 40 apps so you don't have to”	authority	74	6	259
Rival A	“Your first week is on us”	low commitment	61	4	152
Rival C	“Watch what happens at 0:07”	pattern interrupt	38	3	76

Pick the right advertiser

Search by name, confirm the exact Facebook page. No keyword noise from unrelated brands.

Pull every active ad

Facebook, Instagram, Messenger, Threads, Audience Network. Days live, variants and format for each.

Break down the hooks

AI extracts hook, angle, offer and message theme per ad. Every number is computed in code.

Get 10 ideas to test

Concepts, localized hooks, scripts and copy, with kill and scale rules from your own unit economics.

A report you'd pay an agency for

Per-competitor summary, message mix, hooks library, who owns which message, and the white space nobody uses. Export to XLSX with live formulas.

Kill / scale rules from your numbers

Tell us your price, retention and conversion rates. Every idea gets a max cost per result, a kill threshold and a scale rule that update instantly.

Know when they change course

Track competitors weekly or daily. Get alerts for new ads, stopped ads, volume spikes and new messages.

Honest about the data. Outside the EU, Meta publishes no spend, impressions or targeting for commercial ads. We show how long each ad has run and how many variants exist, and we label the result a signal, never performance. For ads shown in the EU, audience data (age, gender, location, reach) is available on Growth.

Simple, credit-based pricing

Start free. Upgrade when you want more ads, video hooks and monitoring.

Free

See what your competitors run

$0/mo

forever

100 credits to start
1 brand · 3 competitors
Up to 10 ads per competitor scan
Copy analysis
No monitoring
CSV export
1 seat

Start free

Starter

For a founder testing ads every week

$39/mo

or $390/yr (2 months free)

1,500 credits / month
1 brand · 10 competitors
Up to 100 ads per competitor scan
Video hook analysis
Weekly monitoring · 3 tracked · weekly digest
XLSX export
1 seat

Start with Starter

Growth

Popular

For growth teams running several brands

$99/mo

or $990/yr (2 months free)

5,000 credits / month
3 brands · 30 competitors
Up to 500 ads per competitor scan
Video hook analysis
EU audience data
Daily monitoring · 10 tracked · instant alerts
Table view + custom AI columns
XLSX export + share links
3 seats

Start with Growth

Scale

For brands with a big catalog and a team

$299/mo

or $2990/yr (2 months free)

20,000 credits / month
10 brands · 100 competitors
Up to 1,000 ads per competitor scan
Video hook analysis
EU audience data
Daily monitoring · 30 tracked · instant alerts
Table view + custom AI columns
XLSX export + share links
10 seats

Start with Scale

What credits buy

One currency for everything. Every action shows its cost before you confirm, and unused reservations are refunded.

Top-ups on paid plans: 1,000 credits for $25, never expire. Unused plan credits roll over one month (up to 2× your grant).

Find a competitor (repeat searches free for 24 h)	15
Count a competitor's active ads	free
Scrape + analyze an ad	1
Video hook analysis (per video)	+3
EU audience data (per ad)	+2
Generate 10 ad ideas from your report	free
Unlock an ad idea (hook, script, copy)	20
Custom AI column (per ad)	1
Monitoring	1 per new ad found
Exports & share links	free